Keap

Small-business CRM and sales and marketing automation platform, now part of Thryv
2.5/5 · How we score · Last checked Oct 1, 2026

Score breakdown

12 of 24 checks passed. The score counts what Keap publishes, not how well it performs.

2.5/5
Pricing transparency3.0
Terms and commitment2.0
Med spa fit1.0
Proof and track record3.0
Support and onboarding3.8
Show all 24 checks
Pricing transparency · 3/5
  • ✓Publishes a pricesource
  • ✓States how it chargessource
  • ✓States setup or onboarding feessource
  • –States extra costs such as add-ons or ad spendnot found
  • –Lists what each plan or package includesnot found
Terms and commitment · 2/5
  • –States the minimum termnot found
  • –Offers month to monthnot found
  • ✓Publishes cancellation or return termssource
  • ✓Offers a free trial, demo, audit or consultationsource
  • –States how you get your data outnot found
Med spa fit · 1/5
  • –Has a page for this industrynot found
  • –Names this industry as its only or a core marketnot found
  • –Shows a named client or case study in this industrynot found
  • –Lists services or features built for this industrynot found
  • ✓States that it supports HIPAA compliance or offers a BAAsource
Proof and track record · 3/5
  • –Publishes a case study with a stated resultnot found
  • ✓Names its leadership or teamsource
  • ✓Publishes its founding yearsource
  • –Has a third-party review profile with 10 or more reviewsnot found
  • ✓Names clientssource
Support and onboarding · 3/4
  • ✓Lists how to reach supportsource
  • ✓States support hourssource
  • ✓Describes onboardingsource
  • –Has a public help center or documentationnot found

In one line

Publishes a starting price, a free trial, support hours and how to cancel, and lists a BAA among its legal documents; the site has no med spa page and names no med spa client on the pages checked.

About Keap

Keap, founded in 2001 and now part of Thryv, is a CRM and automation platform for small businesses. It includes contact management with tags and custom fields, lead scoring, tasks, landing pages, sales funnels, forms and automated sequences. Its industry page lists Health and Wellness among more than a dozen industries; med spas are not named.

The pricing page gives one starting monthly price with annual billing shown, and says implementation services are required. The contact page lists phone support hours on weekdays, chat inside the app at all hours, and a cancellation process through a form in the app followed by a call from a customer success manager.

Who it is for

A med spa that wants a general small-business CRM with deep automation and is prepared to pay for implementation and adapt it without aesthetics-specific features.

Pricing

Published starting price: From $299/mo. How it charges: Subscription for the whole platform, priced by users and contacts, billed monthly or annually.

Setup fee
Implementation services are required; their price is not shown on the pricing page source
Extra costs
Not published
Minimum term
Not published
Cancellation
Cancellation is requested through a form in the app; a customer success manager calls within one business day to confirm source

Prices as published on Oct 1, 2026. Confirm current rates with Keap.

Services

CRM and contact managementSales and marketing automationLead scoringLanding pages and sales funnelsFormsImplementation and data migration services

Key features

Contact segmentation with tagsCustom fieldsTasks and notesAutomation historyCustomizable dashboardMulti-page sales funnels

What it publishes and what it doesn't

On its website

  • ✓ Publishes a price
  • ✓ States how it charges
  • ✓ States setup or onboarding fees
  • ✓ Publishes cancellation or return terms
  • ✓ Offers a free trial, demo, audit or consultation
  • ✓ States that it supports HIPAA compliance or offers a BAA
  • ✓ Names its leadership or team
  • ✓ Publishes its founding year
  • ✓ Names clients
  • ✓ Lists how to reach support
  • ✓ States support hours
  • ✓ Describes onboarding

Not found on its website

  • – States extra costs such as add-ons or ad spend
  • – Lists what each plan or package includes
  • – States the minimum term
  • – Offers month to month
  • – States how you get your data out
  • – Has a page for this industry
  • – Names this industry as its only or a core market
  • – Shows a named client or case study in this industry
  • – Lists services or features built for this industry
  • – Publishes a case study with a stated result
  • – Has a third-party review profile with 10 or more reviews
  • – Has a public help center or documentation

Sources

Every fact on this page was read on these pages on the date shown.

  1. keap.com/about
  2. keap.com/thryv-faq
  3. keap.com/industry
  4. keap.com/pricing
  5. keap.com/contact
  6. keap.com
  7. keap.com/legal

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