Semrush

SEO and AI-search platform with AI visibility scores and daily prompt monitoring
1.5/5 · How we score · Last checked Oct 1, 2026

Score breakdown

7 of 24 checks passed. The score counts what Semrush publishes, not how well it performs.

1.5/5
Pricing transparency3.0
Terms and commitment2.0
Med spa fit0.0
Proof and track record0.0
Support and onboarding2.5
Show all 24 checks
Pricing transparency · 3/5
  • ✓Publishes a pricesource
  • ✓States how it chargessource
  • –States setup or onboarding feesnot found
  • –States extra costs such as add-ons or ad spendnot found
  • ✓Lists what each plan or package includessource
Terms and commitment · 2/5
  • –States the minimum termnot found
  • –Offers month to monthnot found
  • ✓Publishes cancellation or return termssource
  • ✓Offers a free trial, demo, audit or consultationsource
  • –States how you get your data outnot found
Med spa fit · 0/5
  • –Has a page for this industrynot found
  • –Names this industry as its only or a core marketnot found
  • –Shows a named client or case study in this industrynot found
  • –Lists services or features built for this industrynot found
  • –States that it supports HIPAA compliance or offers a BAAnot found
Proof and track record · 0/5
  • –Publishes a case study with a stated resultnot found
  • –Names its leadership or teamnot found
  • –Publishes its founding yearnot found
  • –Has a third-party review profile with 10 or more reviewsnot found
  • –Names clientsnot found
Support and onboarding · 2/4
  • ✓Lists how to reach supportsource
  • –States support hoursnot found
  • –Describes onboardingnot found
  • ✓Has a public help center or documentationsource

In one line

Publishes plan prices, a free trial and cancellation terms with a linked refund policy, but has no med spa page and no aesthetics customers on the pages checked.

About Semrush

Semrush lists an SEO plan and a Starter plan that combines SEO with AI search, each priced monthly or at a lower rate billed annually. The plan lists include tracking performance in AI search, monitoring AI sentiment and monitoring custom prompts.

Its terms say website customers may cancel at any time under a separate cancellation and refund policy and that fees are otherwise non-refundable. The terms give a principal place of business in Boston. A public help center is linked from the site.

Who it is for

A small business, freelancer or agency that wants AI visibility tracking alongside a broad SEO toolset on a published plan.

Pricing

SEOTrack performance in AI search · Monitor AI sentiment · AI visibility reports for any domain · Monitor custom prompts
$139/mo monthly, $117.33/mo billed annually
Starter (SEO + AI Search)SEO and AI search toolkits · Daily prompt tracking
$199/mo monthly, $165.17/mo billed annually
Setup fee
Not published
Extra costs
Not published
Minimum term
Not published
Cancellation
Website customers may cancel at any time by written notice through the support form, under a separate cancellation and refund policy; fees are otherwise non-refundable source

Prices as published on Oct 1, 2026. Confirm current rates with Semrush.

Services

AI visibility scoringDaily prompt monitoringAI brand sentiment monitoringSEO toolkitsLocal business toolkit

Key features

AI Visibility ScorePrompt monitoringAI Brand SentimentPrompt ResearchLooker Studio integration

Integrations

Looker Studio

What it publishes and what it doesn't

On its website

  • ✓ Publishes a price
  • ✓ States how it charges
  • ✓ Lists what each plan or package includes
  • ✓ Publishes cancellation or return terms
  • ✓ Offers a free trial, demo, audit or consultation
  • ✓ Lists how to reach support
  • ✓ Has a public help center or documentation

Not found on its website

  • – States setup or onboarding fees
  • – States extra costs such as add-ons or ad spend
  • – States the minimum term
  • – Offers month to month
  • – States how you get your data out
  • – Has a page for this industry
  • – Names this industry as its only or a core market
  • – Shows a named client or case study in this industry
  • – Lists services or features built for this industry
  • – States that it supports HIPAA compliance or offers a BAA
  • – Publishes a case study with a stated result
  • – Names its leadership or team
  • – Publishes its founding year
  • – Has a third-party review profile with 10 or more reviews
  • – Names clients
  • – States support hours
  • – Describes onboarding

Sources

Every fact on this page was read on these pages on the date shown.

  1. semrush.com/company/legal/terms-of-service
  2. semrush.com/pricing
  3. semrush.com
  4. semrush.com/kb
  5. semrush.com/solutions/ai-visibility
  6. semrush.com/company/contacts

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